Rappel de marque ARTHOD en cuivre upcyclé

€16.67

Brand Reminder: ARTHOD, marked by its distinctive logo, is much more than just an aesthetic detail. It embodies a deep commitment to authenticity, craftsmanship, and sustainability. Made from copper scraps recovered from the roofs of Berry, France, this logo is the result of an upcycling process, transforming a noble material into a symbol that is both unique and meaningful.

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To bring this project to life, ARTHOD enlisted two specialized French companies. On one hand, artisan Jimmy Tisserand, based in the Bourges region, who masters the art of copper work with exceptional craftsmanship. His artisanal expertise allows him to transform copper scraps into small marketing pieces, each one telling its own story and possessing a unique character. On the other hand, CMS Lunettes et Plastique, a company specializing in the printing and manufacturing of glasses, ensures the precision of the branding, guaranteeing that each ARTHOD logo remains faithful to the brand's visual identity while respecting the materials.

The choice of copper is not incidental. This material, in addition to being recycled, evolves over time. It is normal for copper to tarnish and change color, a natural process that tells a story, just like our glasses that are made to last. This patina, far from being a flaw, is a tribute to the antique and authentic effect of objects found in our beautiful flea markets. It gives each piece a unique soul, an inimitable character.

For purists who prefer to preserve the original shine of the copper, it is entirely possible to use a specific cleaner to restore its initial brilliance. However, at ARTHOD, we celebrate the beauty of natural imperfection, and we love watching the copper slowly oxidize, revealing shades of verdigris and golden brown over time.

Thus, this upcycled copper logo represents much more than a mere ornament. It symbolizes the brand’s dedication to preserving local craftsmanship while affirming our commitment to sustainable and environmentally respectful design. The patinated copper, just like our frames, is an ode to the passage of time and the stories it shapes.

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